Virtual
Measuring marketing impact from customer marketing
Working session: how senior marketers are actually attributing pipeline from existing customers in 2026.
Reserve via EventbriteThe Go-To-Market Community · North West, England
Where the North West's senior GTM people compare what's actually working.
A private, curated community for senior sales, marketing, product and customer success people across the North West. We get into what's actually working as AI changes go-to-market. We meet every quarter in Manchester, with virtual sessions in between.
Est. Manchester
Playbook reviews. Tech-stack reality checks. Market signals from people in the field.
PrivateSeniorOff-the-record
The tension
Revenue growth and go-to-market are harder than they look from the outside. AI is changing how we sell, market, and grow, and most of us are figuring it out on our own.
Sales doesn't know what marketing is testing. Marketing doesn't know what's actually closing. Nobody's talking about it honestly. That's the gap this group exists to close.
What to expect
Three things you won't find in a vendor event.
Private and senior
No pitching. No posturing.
Senior professionals from across all the GTM Functions, not just marketing.
What's actually working
Playbooks, stacks, signals.
Playbook reviews, tech-stack reality checks, and market signals from people in the field. Input you won't get anywhere else.
Manchester-based, AI-aware
We meet every quarter in Manchester, with virtual sessions on whatever the group needs.
Membership
What you get:
Everyone brings something. Everyone leaves with something.
- 01Honest conversations on what's working and what isn't
- 02Playbook reviews and tech-stack reality checks
- 03Market signals from people actually in the field
- 04Quarterly face-to-face in Manchester + virtual huddles between
- 05A back-channel for the questions you can't discuss on LinkedIn
- 06Mentoring happens naturally here — give back, or get a sounding board.
How to join
Three Steps. Free 12 Months Membership.
01
Apply
A short application keeps the room senior and the conversation safe.
02
Join the rhythm
Quarterly Manchester meetups + virtual sessions on what the group needs.
03
Get the back-channel
The people to ask the questions you wouldn't post on LinkedIn.
Upcoming
Next from GTM365
Manchester
Face-to-face: what AI is changing in the room this quarter
Quarterly in-person at a Manchester venue. Off-the-record. Senior only.
Reserve via EventbriteVirtual
Tech-stack reality check — sales engagement & AI SDRs
What's earning its seat, what's getting cut, and what the AI SDR vendors aren't telling you.
Reserve via EventbriteInsights
Field notes from the community.
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Top Five Lessons from Practitioners Doing The ABM Work in 2026
A grounded view of where ABM breaks and why most programmes still struggle to produce consistent results.
SubstackMar 2026
When Execution Problems Are Really System Problems
Why the complexity of modern B2B growth often reveals more about the system than the tactics inside it.
SubstackDec 2025
What 2025 Taught Us About Growth (When There Was No Playbook)
Six learnings from a year of transformation, doing more with less, and staying curious
"The North West has always had experienced go-to-market talent. It's time we actually used it, together."